. 1

st

tyre brand in terms of brand value

(1)

In 2022

. 17th strongest brand in 2023

according to Brand Finance

(2)

. A MOBILITY INNOVATION PIONEER SINCE 1889

(3)

1 Brand Finance calculates brand value using the methodology which determines the value a company would be willing to pay to license its brand as if it did not own it httpsbrandirectorycommethodology

2 Brand Finance also determines the relative strength of brands through a balanced scorecard of metrics evaluating marketing investment stakeholder equity and business performance World perimeter

3 A pioneer brand since 1889 not only Michelin has been the f irst to design tyre tub for bike even radial tyre but its also pioneer for electrif ication Formula E Moto E

4 The prestigious Icon of the Millennium award by Advertising Week the USbased global conference series for marketing branding and advertising leaders on 1102018

1900 1916 1929 1931 1946

Publication of

the f irst

Michelin Guide

in a red booklet

Construction of

the world’s f irst

paved roadway

Innovation

of tyres on

railcars that

gives birth to

the Micheline

Focus on

road signs:

manufacture

of bollards and

signs

Invention and

revolution of

the radial tyre

A BEST-IN-CLASS AND POWERFUL

BRAND EASY TO SELL

MICHELIN THE MOST VALUABLE AND STRONG TYRE BRAND

MICHELIN MOTORCYCLE AND SCOOTER 4