innovation, is one of the

essential values of the

company, and is at the

heart of everything we

do.

•6,000 people worldwide

•Annual budget: £600+ million

•7 R&D centers around the world

•11679 active patents covering tyre design and manufacturing

•100 specif ic competencies in 3 domains: materiel, tyre, performance

They work hard every day to f ind the recipes that will improve tyre safety, durability, ride

and other performance features, while helping to make them 100% sustainable by 2050.

Michelin’s innovation priorities are to:

•bring new product lines to market more quickly for MICHELIN and other Group brands.

•continuously improve performance so that each new range outperforms the previous generation.

•develop breakthrough innovations to develop totally new solutions to mobility challenges.

Investment in the Michelin Research Center in Ladoux, France

The inauguration of the new Urbalad building kicked of f the project to upgrade the worldwide research center in

Ladoux, France, which celebrated its 50th anniversary in 2015. By 2018, some €270 million has been invested to

boost the center’s innovation potential.

Concentrated expertise

•3,400 staf f

•More than 350 dif ferent specialized jobs

450 hectares surface, among which

•380 hectares of test tracks

•Access areas and cultivated land

•79 buildings comprising 174,420 m²

•21 test tracks

MICHELIN MOTORCYCLE AND SCOOTER 16