. 1st tyre brand in terms of brand value (1) In 2021

. 1st media investor on tyres market (2)

. A pioneer brand (3)

(1) Brand Finance calculates brand value using the methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. (https://brandirectory.com/methodology) (2) Internal competitive review, realised by Havas. Based on the total of media investment estimations between January - December 2021, in 32 countries*. Net media estimation in euros, excluding sponsoring. Digital only partially tracked in all markets. * Belgium, Brazil, Canada, China, Colombia, Czech Republic, France, GCC Countries, Germany, Greece, Hungary, India, Indonesia, Italy, Korea, Malaysia, Mexico, Netherlands, Portugal, Romania, Romania, Russia, Slovakia, South-Africa, Spain, Sweden, Taiwan, Thailand, Turkey, UK, USA, Vietnam. (3) A pioneer brand since 1889: not only Michelin has been the first to design tyre tub for bike even radial tyre but it s also pioneer for electrification (Formula E, Moto E) (4) The prestigious Icon of the Millennium award by Advertising Week, the US-based global conference series for marketing, branding and advertising leaders, on 1/10/2018.

1900 1916 1929 1931 1946

Publication of the first Michelin Guide in a red booklet

Construction of the world s first paved roadway

Innovation of tyres on railcars that gives birth to the Micheline

Focus on road signs: manufacture of bollards and signs

Invention and revolution of the radial tyre

A BEST-IN-CLASS AND POWERFUL BRAND EASY TO SELL MICHELIN THE MOST VALUABLE AND STRONG TYRE BRAND

MICHELIN 2wheel - 4